The Best Revenue Operations Software for Small Businesses

Knowing the importance of a RevOps team in your company is one thing, but finding the right solution to help you manage your revenue operations is another.

It used to be that you could only find hosted software solutions, which were often too expensive for small businesses with limited budgets. Luckily, the market has evolved since then and now offers a variety of options.

What makes a good RevOps solution, and which ones are best? Let’s take a closer look at today’s market and see what’s out there.

1. HubSpot

HubSpot’s Operations Hub offers a CRM system that is fully integrated with sales, marketing, and service. HubSpot’s RevOps software provides a well-oiled machine for your sales and marketing teams to work together.

With a unified dashboard, you can access all the information you need to execute an effective RevOps strategy. It also comes with built-in tools that make it easy to manage pipeline visibility, forecasting, and customer success. HubSpot’s Operations Hub uses automation to help you scale your RevOps efforts.

2. Troops

Troops is a self-hosted RevOps software solution that comes with all the tools you need to streamline your revenue streams. Troops is designed to help you monitor all of your revenue operations and improve every single phase along the way from start to finish.

Troops provides many features designed for small businesses, including customizable dashboards, automated processes for lead and contract capture, and built-in CRM tools. You also have access to performance analytics that allow you to track key metrics and KPIs in real time.

3. InsightSquared

InsightSquared is a customer success platform that helps companies grow their revenue. Their RevOps software allows you to launch and manage your RevOps process, including order management, revenue forecasting, financial reporting, and funnel analytics. With automated workflows built into the system, you can stay in sync with your team members daily.

4. Clari

Clari offers many of the same RevOps features as some of the other platforms.

As with many RevOps solutions out there, it offers a CRM system that helps track and manage customer information. But it’s also able to integrate with various other systems such as Salesforce, Quickbooks Online, and Xero.

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Biologically Appropriate Diets — At the Heart of Champion Petfoods

This company draws on over 35 years of experience to craft biologically appropriate diets for dogs and cats.

Among the top ways to ensure optimal health for dogs and cats is to feed them biologically appropriate diets. One company that has long been at the leading edge of this approach is Champion Petfoods, makers of ORIJEN® and ACANA® pet food lines.

Champion Petfoods was founded in 1985 in a small town in Alberta, Canada,” says Jen Beechen, Vice President of Marketing. “We have been pioneers in crafting premium food for dogs and cats, and specializing in foods that are biologically appropriate. That means our recipes always start with the finest WholePrey ingredients from both fresh and raw animal sources, from suppliers we know and trust.”

Biologically appropriate diets are rich in fresh, whole meat, a fact many manufacturers of commercially-prepared pet foods have lost sight of. “Since both species are carnivores, a diet high in animal-derived protein is essential to ensuring they are not only surviving, but thriving,” says Jen. “By prioritizing premium animal ingredients, we’re respecting the ancestral diet that dogs and cats were always meant to eat. Our focus on fresh and raw ingredients also means we’re able to lean on naturally-occurring elements, such as Omega-3 fatty acids from wild-caught fish, rather than over-supplementation.”

Champion’s pet food lines, ORIJEN and ACANA, were developed using these principles. “ACANA was created with a strong focus on fresh, quality ingredients,” says Jen. “The first two ingredients in every recipe are always from quality animal sources like grass-fed meat, free-run* poultry or wild-caught or responsibly-farmed fish, all balanced with fruit, vegetables and botanicals.” As for the ORIJEN line, the name itself says it all, since it’s the Latin name for “origin”. “This food mimics the diets dogs and cats naturally evolved to eat. The first five ingredients come from premium quality animal ingredients in WholePrey ratios, meaning we use the most nutrient-dense and succulent parts of the prey: muscle meat, organs and bone.”

According to Jen, Champion Petfoods is also committed to supporting the pet community. “This year, we became the official food sponsor of Best Friends Animal Society. We’ve committed to feeding 2.5 million meals each year to the animals at their Lifesaving Centers. We also support 40 rescue organizations in the US and Canada with food donations.” Champion Petfoods is also a member of the Pet Sustainability Coalition.

The company is just as committed to quality today as it was three decades ago. “When you find a pet food you feel strongly is contributing to the overall health of your own dogs and cats, you want to share it with everyone, and that’s exactly how I feel,” Jen adds. “I have two rescue Chihuahuas and a rescue Chow mix and am proud to feed them our foods and know they are getting the best. I love seeing the difference these foods have made in their lives, which makes sharing the benefits with animal lovers everywhere that much more special — and fun!”

*Their free-run chickens and turkeys are not housed in cages and are able to move in a barn without outdoor access.

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Four Reasons to Add Genuine Alaska Pollock to Your Dog’s Diet

You don’t have to be an environmental activist to know that we need to start making more sustainable choices in our daily lives. Indeed, activism starts at home. Even the smallest of lifestyle changes play their role in ensuring a better tomorrow for the planet, people, and pets. One small change you can make? Add Genuine Alaska Pollock to the menu – both yours and Rover’s.

Why is Sustainability Important?

Sustainability is key to preserving our planet and the natural resources we rely on to live and breathe. Both now and for future generations. When we make responsible choices, with sustainability front of mind, we use fewer of those natural resources. This, in turn, reduces pollution, improves economics, and protects environmental, human, and animal health.

Why Genuine Alaska Pollock?

Alaska has, for a long time, been a leader on the sustainability front. Case in point: when Alaska first became a state in 1959, sustainability was written right into its state constitution. This created an environment in which sustainable fisheries could flourish.

One such fishery? Wild Alaska Pollock.

Aside from being a high-protein, delicious food choice, wild-caught, sustainably fished, genuine Alaska Pollock is one of the most abundant and sustainable species on the planet. Plus, if you choose Alaska Pollock supported by Genuine Alaska Pollock Producers (GAPP), you are choosing the real deal.

What is GAPP?

GAPP is a non-profit industry association made up of companies that catch, process, and market wild Alaska Pollock, one of the most important seafood species in the world. GAPP and its members work to promote, support, and advocate for one of the world’s most sustainable and nutritious seafood products by:

  1. Promoting the fishery’s sustainability and the long-term health of the surrounding ecosystem;
  2. Recognizing that the Alaska Pollock fishery is an important economic driver for many coastal communities in Alaska; and
  3. Working to support the companies playing their role in keeping this economic powerhouse afloat.

Four reasons to add Alaska Naturals® Wild Alaska Pollock to your dog’s diet

1. Sustainable

Trident Seafoods, and its pet division Alaska Naturals®, are proud to partner with GAPP, working together to ensure the Alaska Pollock on your plate, and in your dog’s bowl, is a sustainable choice, supportive of both your health and that of the planet. When you choose Alaska Naturals® Wild Alaska Pollock Oil Food Toppers for dogs, you can rest assured that it has been responsibly harvested from a sustainable resource that puts the earth first.

2. Safe

Genuine Alaska Pollock from the wild waters of Alaska is a safe option for dogs, as it is recognized by the FDA as safe to consume without limits due to extremely low levels of mercury or other contaminants.

3. High quality

Alaska Naturals® uses genuine wild Alaska Pollock in its pet products, offering pet parents a fish oil food topper supplement that:

  • Contains no artificial colors or flavors
  • Is made with only two ingredients
  • Uses wild and sustainably caught Alaska Pollock
  • Is rich in protein and low in fat
  • Entices dogs with a fresh fish taste they can’t resist

Even better: adding a fish oil supplement to your dog’s diet is a smart way to incorporate more EPA + DHA Omega-3 fatty acids, which helps support your furry friend’s brain, skin and coat health.

4. Easily Digestible

As a lean fish low in fat, genuine Alaska Pollock is not only a wholesome, tasty addition to your dog’s diet, it is also easy for dogs to digest.

Add Alaska Naturals® genuine Wild Alaska Pollock Oil Food Toppers, from the wild, pristine Alaska waters, to your dog’s diet today. Their taste buds will thank you.

Add Alaska Naturals Wild Alaska Pollock Oil food topper to your dog's diet

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4 Summer Pet Safety Tips for Dog and Cat Parents

Keep your furry friend safe from heat, dehydration, burnt paws, and ticks with these four summer pet safety tips!

The days of the blistering summer heat are fast approaching, and pet parents must keep their fur baby’s needs in mind. Most dogs and cats love spending time outside during the summer, but there are some precautions you need to take. Dehydration, ticks, paw burns, and overheating are all challenges that dogs and cats face during the warmer months, so follow these summer pet safety tips to keep your pup or kitty safe!

1. Avoid Dehydration by Offering a Constant Supply of Water

Summer is a time of outdoor cookouts, beach trips, and all-day fun in the sun. Dehydration and the risk of heatstroke are major hazards that you must address. Fresh water should always be available to your dog or cat. Signs of dehydration include:

  • Lethargy
  • Sunken eyes
  • Decreased urination
  • Refusal to eat
  • Weakness
  • Dry gums

2. Safeguard Paws from Hot Surfaces 

During the heat of a summer day, the temperature of asphalt can reach as high as 145 F. That’s almost hot enough to fry an egg!

When your pup walks on a hot surface, they risk burning their pads. What’s more, dogs rely on the sweat glands in their paw pads to cool themselves down. If the ground is too hot, they won’t be able to get the relief they need. Try to walk on grass or dirt instead of on hot roads or sidewalks. This might mean your four-legged friend tracks more dirt into your house, but this is superior to burnt paws.

3. Groom Your Dog or Cat Regularly to Prevent Overheating

Summer grooming is essential to keep your fur baby cool. This can be as simple as brushing your four-legged friend regularly to reduce matting and remove excess fur to stop them from getting too hot. Just keep in mind that dogs and cats are also susceptible to sunburn. Fur is a dog’s or cat’s best defense against the sun. In other words, a haircut is great but don’t go too short!

4. Check Regularly for Ticks

Longer days and milder weather usually mean spending more time outside, but that also means more opportunities for your dog or cat to pick up ticks. You can’t protect your pup or kitty from all the dangers of the outdoors, but you can check them regularly for unwanted visitors to prevent Lyme disease and other insect-borne illnesses. This is especially important after they’ve been wandering in grassy or forested areas.

Summer is full of opportunities for fun and adventure. Animals thrive when they run and enjoy the outdoors. Playing outside is great for their physical and mental well-being. While you can’t protect them from all danger, you can use these summer pet safety tips to keep them cool, hydrated, and healthy.

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5 Foundations for Successful Dog Training

Dog training takes time and patience, but with a little foresight, you can set the stage for confidence and good behavior. These building blocks will arm pet parents with an effective approach to training, making sessions with your pup fun and intuitive!

Foundation #1: Use a Holistic Approach to Dog Training

For training to be successful, it’s important that your dog is healthy in mind and body and that there’s trust between parent and pup. An active, stimulated, and well-socialized dog will:

  • Respond better to obedience training
  • Exhibit fewer unwanted behaviors like chewing
  • Be far less likely to develop problems like aggression and anxiety
  • Be able to give you her full attention

Foundation #2: Match Verbal Language and Tone with Body Language and Action

A dog’s understanding of specific words is extremely limited. The tone is far more important than the words themselves. But it takes practice to make your voice, words, tone, and body language consistent.

For example, when you praise your dog for good behavior, act excited and happy instead of quiet and reserved—the message will be much more impactful. Likewise, don’t pair communications of displeasure with affection. Don’t pet a dog to calm her down when she’s exhibiting unwanted behaviors because you’ll send the message that you approve.

Foundation #3: Timing

Dogs live in the now: not five minutes from now, not five minutes ago—Now! This means that if your pup comes on command, do not wait to say, “Good girl, Lola!” The praise must come as soon as she sits at your feet, for example. The same holds true for disobedience or unwanted behavior.

Foundation #4: Not All Dogs Are Alike – Understand Motivation and Incentives

Every single dog is different, so there’s no such thing as a one-size-fits-all dog training formula. It’s your job to be attuned to your pup and adapt to what’s working and what isn’t. To do this well, you need to understand what motivates her. Is it food, toys, affection, play, or all four? What will she do anything for? What drives her, and what does she really dislike? Answering these questions is one of the most fun aspects of training a pup!

Foundation #5: Don’t Humanize Your Dog’s Expressions and Behaviors

Avoid attributing unwanted behaviors to revenge, guilt, or remorse. Rather, consider that boredom, anxiety, an overabundance of energy, and not understanding the rules are more realistic causes with practical solutions. And keep in mind that dogs have evolved for millennia to be supremely attuned to the human beings they depend on for survival. Most likely, the way your dog is looking at you reflects the way you’re looking at her.

These foundations for successful dog training are part of whole dog parenting: it’s a process of building trust, cultivating balance, understanding the demands of lifelong care, and establishing clear communication. Set your pup up for success by practicing these foundations before diving into obedience training!

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Natural Enzymes: A Revolution in Dog Dental Care!

Natural enzymes are one of the most effective ways to promote good dental health in dogs. They fight plaque and bacteria, keep breath fresh, and are super easy to use in the form of premoistened wipes!

Dog parents know they must take care of their pup’s dental health, but with all the products on the market, it can be tough to know what to buy. For an oral hygiene routine to be successful, the products must be easy to use and effective. Toothbrush wipes that use the power of natural enzymes check all the boxes: they’re effective, safe, natural, and simple!

The Process of Periodontal Disease in Dogs

Dog parents have recently started paying more attention to the importance of oral care for dogs. We know it’s just as critical for their health as it is for ours! Here’s how easily dental disease in dogs can happen:

  1. Plaque builds up on the teeth
  2. Over time, the plaque hardens into tartar
  3. The bacteria in plaque cause inflammation of the gums, aka gingivitis
  4. Untreated gingivitis progresses to full-blown periodontal disease

Periodontal disease can cause bleeding, pain, discomfort, infections, abscesses, tooth loss, difficulty eating, and even infections in other parts of the body. While this may sound scary, there is good news. A regular dental hygiene routine for dogs can prevent all of this!

What Do Enzymes Have to Do with Canine Oral Health?

There are lots of dental hygiene products for dogs, including toothpaste, chews, powders, and more. But one of the most effective ways to manage your dog’s oral hygiene is with enzymes. Enzymes are special proteins that speed up chemical reactions in cells. For example, have you ever experienced stinging or itching when you eat pineapple? That’s because pineapple contains an enzyme called bromelain that breaks down tissues in the mouth.

This is why enzymatic cleaners are so powerful, and you can even use enzymes to clean teeth!

Harnessing Nature’s Power for Better Doggy Dental Care

Plaque is sticky and can be tough to remove, even when you brush your pup’s teeth regularly. And that’s where enzymes come in! They break the bonds between the bacteria and fungi that make up plaque, making the plaque easier to remove.

Jax & Cali Toothbrush Wipes use a powerful and effective natural enzyme blend that breaks down plaque, fights bacteria, freshens the breath, prevents periodontal disease and inflammation, and promotes good dental hygiene. The premoistened wipes slide over two fingers for easy access to your dog’s teeth and gums. And the thick, textured fabric is durable and effective at scrubbing away plaque. What’s more, the wipes are made with natural ingredients, contain no harmful chemicals, are alcohol- and SLS-free, and are safe for daily use.

Visit Jax & Cali to learn more about natural enzymes for dental care and other great natural pet products.

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TCVM food therapy for dogs and cats

We know the right foods improve and maintain health in dogs and cats, but Chinese medicine goes several steps further. We spoke to TCVM veterinarian, Dr. Marc Smith, for an understanding of food therapy from a Traditional Chinese Veterinary Medicine perspective.

Q: Can you explain the concept of TCVM food therapy?

A: According to Traditional Chinese Veterinary Medicine Theory, disease in the body is due to some type of energetic imbalance. So the goal of TCVM and food therapy is to maintain balance or bring your dog or cat’s body back into balance. As your animal attains and maintains energetic balance, chronic health challenges become less of a problem, and he starts feeling much better.

At its core, TCVM is based on the principles of Taoism, a philosophy emphasizing a harmonious way of life and balance in everyday living. The practice of TCVM requires a thorough understanding and appreciation of two theories — Yin-Yang Theory and Five Elements Theory. These theories guide practitioners in every aspect of the treatment protocol, including food therapy.

Q: What is the Yin-Yang Theory?

A: The Yin-Yang Theory describes how every naturally-occurring event or state has equal and opposite forces. For example:

  • Hot/cold
  • Light/dark
  • Day/night
  • Weak/strong
  • Soft/hard
  • Left/right
  • Dry/moist
  • Man/woman

Although often regarded as opposites, these forces are, in fact, frequently related to one another. For instance, without heat would we ever be able to appreciate cold?

In other words, these forces stand alone, yet are totally interdependent on each other. One force cannot exist without the other, and one force is the origin of the other. These forces are in constant motion, change, conflict and struggle; but together, they represent the whole, the totality.

Q: How does Yin-Yan Theory factor into food therapy?

A: TCVM shows that food, like everything else in the universe, consists of the two opposite but complementary life forces of Yin and Yang. Yin is linked to dark, cold and negative while yang is associated with light, heat and positive. Similarly, certain foods can be warming or cooling. To maintain balance, both energies should be in harmony with each other. However, because every individual is unique in terms of body constitution, we all have different Yin and Yang constituents and dietary requirements.

Q: What about the 5 Element Theory?

A: The 5 Element Theory supports the Yin-Yang theory. Wood, Fire, Earth, Metal, and Water are the fundamental elements of everything in the universe, according to Chinese principles. These five elements correlate to every aspect of life, including colors, sounds, emotions, seasons, direction, climate, sense organs, solid bodily organs, taste, smell and more.

Q: So what does it mean when you say a food is “warming” or “cooling”?

A: Every naturally-occurring food is either warming or cooling, or else neutral. This approach is termed “food energetics” and denotes how each food affects the physiology and metabolism of the human or animal ingesting it.

Warming foods tend to increase metabolism and get energy flowing, whereas cooling foods calm the body and absorb some of the excess heat it produces.

For instance, a habanero pepper heats your body, gets your blood pumping and makes you sweat, while a banana cools the body and regulates heat. We frequently eat foods according to the seasons, such as warming chili in the winter (chili powder is energetically warming) and cooling watermelon in the summer.

The simplest approach to comprehending the Yin-Yang Theory and its relation to food is to understand disease pathology in TCVM. Disease or imbalances in dogs and cats are broadly classified as either “hot” or “cold”:

  • Hot diseases include allergies, hot spots, and renal failure. Redness, irritation, swelling, and pain indicate heat.
  • Cold diseases include geriatric arthritis, hind end weakness, and chronic diarrhea. These diseases improve with movement or the generation of internal heat, and are common in older animals.

Health is achieved when a balance between hot and cold is attained.

As an example, think of a young dog plagued by recurring hot spots. According to TCVM pathology, hot spots are a “hot” disease. Let’s also say this dog resides in the south where it’s very hot and humid in the summer. To help, you’d feed this dog cooling foods to balance the heat causing the hot spots, and also counteract the climatic heat. In short, this dog has a “hot” disease, and feeding him “cooling” foods will help bring him back into balance.

Q: What are some examples of warming and cooling foods for dogs and cats?

A: All foods are categorized according to their energetic characteristics. Here are some examples:

  • Warming proteins: chicken and venison
  • Cooling proteins: cod, turkey, duck
  • Neutral proteins: Beef, salmon, rabbit
  • Warming vegetables and fruits: sweet potato, pumpkin, sweet pepper, tangerine
  • Cooling vegetables and fruits: broccoli, cucumber, spinach, strawberry
  • Neutral vegetables and fruits: green beans, carrots, yam

Q: What else is food therapy used for in TCVM?

A: Any dog or cat will feel better and have more energy if you switch him from a low quality diet to a TCVM energetically-appropriate diet, which consists of healthy, whole foods.

The most common way I use food therapy at my clinic is simply by recommending warming, cooling, neutral, and blood-building diets. However, you can also use food therapy to decrease Stagnation and decrease Phlegm.

  • When an animal is suffering from Stagnation, you’ll see swelling in the internal organs and tumors and bumps under the skin. You may also see behavioral and emotional imbalance. For example, an animal suffering from Liver Qi Stagnation may be anxious or aggressive, and may even have seizures.
  • In TCVM, Phlegm is just as it sounds. Think of a cat with chronic upper respiratory disease. A Phlegm condition develops when body fluids aren’t transported properly by the body’s vital energy. The fluids become condensed, then accumulate in certain parts of the body. Another example of Phlegm is a lipoma or fatty tumor. In TCVM, even body fat is considered a form of Phlegm.

You can use food therapy to alleviate both Stagnation and Phlegm. However, in my practice I usually combine food therapy with TCVM herbal blends to help with both health situations. I’ve found the two to work very well together.

Q: How can someone incorporate food therapy principles into their dog or cat’s health and dietary regimen?

A: The easiest way is to simply home cook energetically-appropriate recipes. As an example, here’s a warming recipe for dogs:

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Solutions to Frequent Cat Ear Infection Issues

A cat ear infection is one of the most commonly diagnosed cat issues at veterinary clinics.

Given that cats are such stoic creatures, however, an infection often becomes advanced before you even really notice it. As a result, serious health issues – including hearing loss – may ensue. All this to say, it’s important to recognize the signs of an ear infection in your cat and know what to do and how to treat them.

Recognize the signs of an ear infection in your cat

Some obvious signs of cat ear infections? Your cat’s ears are itchy, she’s endlessly scratching, and her ears may even stink.

Other signs may include:

  • Discharge
  • Redness
  • Pain
  • Heat

Left untreated, cat ear infections won’t go away on their own. If you suspect your cat is suffering from one, it’s time to see your veterinarian – only they can determine the cause and treat that rather than the symptoms. As for the symptoms, Banixx Pet Care Spray can help with those, bringing safe, effective, speedy relief to your cat’s itching and scratching.

Common causes of cat ear infections

Yeast and bacterial issues

Many cats’ ear infections are due to a yeast/fungal issue or a bacterial issue.
Yeast and bacteria love to grow in the moist environment found in the deep, dark crevice of a cat’s ear. Moreover, dirt accumulates easily in a cat’s ear adding fuel to the fire. Banixx multi-purpose pet spray can be used both as an antifungal or antibacterial solution for this, offering a safe topical remedy which works superbly in conjunction with any prescription.

Ear mites

More often seen in kittens and outdoor cats, and hidden from the naked eye, ear mites are microscopic pests which are only easy for your vet to diagnose. A simple prescription will quickly clear up the problem. But tiny ear mites produce a mighty itch. Your kitty scratches feverishly to relieve the itch which leads to open sores. Here’s where Banixx comes in as a gentle, effective, topical home remedy. While it is not an insecticide and won’t kill the mites – only the vet’s prescription can do that – Banixx will clear up any nasty injuries or sores caused by your cat’s nonstop scratching.

Other causes of feline ear infections

There could also be an underlying condition for your cat’s ear infections, such as:

  • Allergies
  • Tumors/polyps or a ruptured eardrum
  • Foreign bodies, wax buildup, or thick hair
  • Autoimmune diseases, immune suppressing diseases (FIV, feline leukemia)
  • Diabetes
  • Improper ear cleaning

Speak to your vet about your cat’s situation to make sure you can find the underlying cause of recurring ear infections.

Prevention is better than cure

To prevent your cat’s recurring ear infections, it helps to perform regular, preventative visual checks. Your cat’s ears should:

  • Be pink,
  • Cool to the touch, and
  • Have no odor.

There are also a couple of key ways you can prevent painful, itchy ear infections in your cat.

  1. Make sure you are feeding them a high-quality balanced diet to promote overall health.
  2. Keep your cat’s ears clean with regular hygiene and maintenance. And how, exactly are you meant to do that, given cats’ notorious dislike of water, and being contained? Just take some gauze or a cotton swab (never a Q-tip!), wet it with Banixx Pet Care Spray and gently wipe the inside of your cat’s ears. Once you’ve done it a few times you might even find your cat loves it, plus you can rest easy knowing you are keeping your feline companion comfortable and happy.

With this multi-pronged approach to your cat’s ear health, you can give your furry feline friend permanent relief from frustrating, uncomfortable ear infections.

Banish cat ear infection problems with Banixx

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How to Overcome Fearful Behaviors in Dogs

Do you have a dog who seems insecure, nervous, or fearful about, well, everything? Helping overcome fearful behaviors in dogs is key to happiness, health, and safety – theirs and yours.

If this sounds like your dog, it might help to know that you are not alone. A Finnish study of 13,715 pet dogs published in 2020 showed that nearly 75% of dogs exhibit fearful behaviors of some sort. Of course, it’s only normal that dogs, like humans, will at some stage in their lives show fear. In some situations, a healthy dose of fear is more than warranted. But persistent fearful behaviors in dogs can be a sign of anxiety. Recognizing the difference – between plausible fear and undue anxiety and helping them overcome the latter – is key to a healthy, happy life for your dog.

Fearful behaviors to watch out for in your dog

There are a number of common signs which can alert you to potential anxiety in your beloved pet. These can be broken into three categories:

  1. Body language:
    a. Flattened ears
    b. Raised hackles
    c. Avoiding eye contact
    d. Tail tucked between hind legs
    e. Excessive licking of lips
    f. Constant yawning
    g. Cowering
  2. Specific behaviors:
    a. Growling
    b. Snarling
    c. Snapping
    d. Biting
    e. Excessive barking
    f. Pacing
    g. Destructiveness
    h. Hiding
  3. Physical symptoms:
    a. Excessive drooling
    b. Uncontrolled urination, particularly indoors
    c. Panting
    d. Trembling
    e. Showing whites of eyes

Recognizing these signs – and understanding them as fear and anxiety rather than “bad behavior” – is the first step to overcoming fearful behaviors.

5 Tips to help fearful dogs feel safe

Anxious dogs are more at risk of diseases like digestive disorders, weakened immune system, cardiac and blood pressure issues, as well as overall reduced lifespan. In other words, helping your fearful pup feel safe will improve their health prognosis at the same time. Here’s how to do exactly that:

1. Seek professional help

Your first port of call if you suspect your dog is suffering from anxiety? Your vet. They can recommend behavioral modification training programs, as well as prescribe natural and pharmaceutical solutions where indicated. Case in point? Reconcile® (fluoxetine hydrochloride) is an FDA approved drug available only via your vet which has seen a lot of success treating anxiety in dogs. Reconcile works by readjusting low serotonin levels in your dog’s brain (serotonin being the chemical responsible for anxiety control), in the form of an easy-to-administer, chewable tablet.

2. Invest in training

Do your research and find a certified dog trainer in your area specializing in behavioral problems. (Remember to check their reviews!)

3. Be consistent in your approach

Make sure you are consistently and regularly hitting these key drivers of mental and physical wellbeing:

  • Exercise
  • Mental stimulation
  • Boundaries
  • Obedience
  • Affection

4. Never punish

Choose comfort and positive reinforcement over punishment. Every. Single. Time. What that looks like for you and your dog depends on your dog. It might mean physical comfort, treats, establishing a safe space (like a crate), or repetitive behavior reinforcement. It never means physical punishment of any description.

5. Be your dog’s biggest advocate

Dogs cannot advocate for themselves. We must be their champions. This means finding them the help they need, celebrating the successes and showing patience and love at every setback, and persevering regardless of progress and length of process.

All dogs deserve to experience the world as a place filled with wonder rather than worry. Helping your furry best friend overcome his fears is a great place to start.

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Celebrating 20 Years of Leadership in the Animal Supplement Industry

The National Animal Supplement Council (NASC) is proudly celebrating 20 years of successful advocacy and leadership, actions that have helped sustain and elevate the animal supplement industry for the benefit of millions of dogs, cats and horses.

What began as a passionate grassroots effort, with 18 dedicated founding member companies, has grown into the leading voice for the industry, representing over 280 manufacturers of animal health and nutritional supplements, plus more than 100 vetted supplier companies that provide NASC members with raw materials, contract manufacturing, laboratory testing, and other professional products and services.


NASC’s true origins actually date back to 1996. At the time, the US Food and Drug Administration’s Center for Veterinary Medicine (FDA-CVM) declared that the Dietary Supplement Health and Education Act (DSHEA) — a 1994 statute of US federal legislation that recognizes human dietary supplements — doesn’t apply to animal supplements despite their similarity to human products. This declaration placed supplements marketed for animals into a state of limbo because they were now considered “unapproved.”

Orders to stop sales and pull animal supplement products from retail shelves increased exponentially with no good solution in sight, even as consumer demand continued to increase. The future of the industry became increasingly uncertain, compelling industry participants to define a proactive, solution-focused approach to solving a problem that clearly was not going away.


After numerous failed attempts by state and federal regulators to identify viable options, a group of concerned industry leaders rallied to help lay the groundwork for what would become the NASC. Their intent of “working cooperatively with the regulatory agencies and the American Association of Feed Control Officials (AAFCO) to define, develop and implement a system of self-regulation, incorporating input from the regulators and addressing the issue for the benefit of all stakeholders” became a reality.

The industry adopted their plan for responsibly bringing animal supplements for dogs, cats and horses to the market, and to this day, NASC is a model for self-regulation that has been a driving force in creating a favorable regulatory climate for marketing these types of products.


The NASC Quality Program and audit verification are widely recognized as the “gold standard” in the industry.

Animal parents can trust products with the NASC Quality Seal, which indicates they come from a responsible supplier that has passed a comprehensive third-party audit and maintains ongoing compliance with rigorous NASC quality requirements, including:

  • Writing a quality manual that meets NASC standards, which were developed from published standards established by the FDA for human dietary supplements, as well as animal food/feed
  • Adhering to labeling and advertising standards developed by NASC with input from federal and state regulatory bodies
  • Tracking, trending and evaluating any adverse event, even if not attributable to the supplement
  • Passing random independent product testing to ensure they are meeting label claims
  • Participating in mandatory annual training facilitated by NASC.

Next time you’re shopping for supplements for your four-legged family member, look for the NASC Quality Seal to know you’re purchasing from a reputable supplier committed to quality, vigilance and continuous improvement.

The post Celebrating 20 Years of Leadership in the Animal Supplement Industry appeared first on Animal Wellness Magazine.

from Animal Wellness Magazine